Influencer Marketing

Creators measured like a media channel, not a favour.

Micro and regional creators, tracked with unique links and codes so you can see cost per acquisition by creator. Every deliverable is licensed for paid usage, so the content keeps working after the campaign ends.

Measured results

What creator campaigns have delivered.

Reel views delivered

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Creator campaigns · 2023 to 2026

Views are reach, not revenue. The number that decides a campaign is cost per acquisition against your paid CPA over the same window, and that is what we report on.

What is included

Four things, all of them measured.

Micro and regional, not celebrity

Creators with five to a hundred thousand followers in your category and your language. Cheaper per acquisition than a name, and their audiences still respond to a recommendation.

Paid on outcome, tracked properly

Unique codes and links per creator, so you can see cost per acquisition by creator instead of a screenshot of a story view count.

Content you keep and reuse

Every deliverable is licensed for paid usage. Creator content routinely outperforms studio creative in ad accounts, and reusing it removes a production line item.

Sourcing, negotiation, logistics

Shortlisting, rate negotiation, briefing, product dispatch and approvals. You approve the list and the brief; we run the rest.

How we work

Diagnosis. Build. Measure. Compound.

Diagnosis. A paid consultation to establish whether creators are the right channel for your margin and your product. Sometimes they are not.

Build. Shortlist, brief and contracts, with baseline CPA recorded before the first post goes live.

Measure. Cost per acquisition by creator, against your paid benchmark.

Compound. The creators who convert get more budget. The ones who do not are dropped.

Pricing

Priced after the diagnosis, never before.

Quoted as a management fee against creator budget, with the shortlist size and usage terms set out in the proposal. Creator fees and product costs are yours and are paid at cost.

We price in INR and USD.

Questions

Before you message.

How many creators do you work with at once?

It depends on budget and category. A first campaign is usually eight to fifteen creators, sized so there is enough data to tell which profiles actually convert.

How do you measure it against paid media?

Cost per acquisition through creators, side by side with your paid CPA over the same window. If creators are more expensive per acquisition, we say so and move the budget.

Do we own the content afterwards?

Usage rights are negotiated into every contract, so the content can run as paid creative. The term and the territory are set upfront and stated in the proposal.

Which languages and regions do you cover?

Hindi and English across Delhi NCR, Mumbai, Bangalore and Chennai, with regional creators sourced by category as required.

Tell us what is not working.

A short message is enough to start. We will tell you whether we are the right fit before anyone talks about scope.