Performance Marketing

Ads that answer to your P&L, not your impressions.

Meta and Google campaigns built against profit. We record your baseline before anything changes, then report every result against it. If a number did not move, we tell you that too.

Measured results

One account, five months.

Return on ad spend

0.94 0.94 ROAS

D2C skincare · 5 months · Meta + Google

Anonymised under NDA. Every figure we publish carries its category, period and channel, because a number without its scope is not evidence.

What is included

Four things, all of them measured.

Meta and Google, run to profit

Campaign structure, audience and bid strategy built against contribution margin rather than reach. We report on what reached your bank account.

Landing pages, not just ads

The best campaign in the world cannot outrun a page that leaks. Landing pages are a separate line item on every engagement, because they decide whether the traffic converts.

Creative that gets tested

Ad creative is produced and iterated against hook rate and click-through, not approved once and left running until it fatigues.

Measurement you can audit

GA4, Meta Pixel and server-side events configured properly, so the numbers in your dashboard and the numbers in your accounts agree.

How we work

Diagnosis. Build. Measure. Compound.

Diagnosis. A paid consultation to find the actual constraint. Often it is not the ads.

Build. A proposal with phased timelines and costing. Baseline parameters recorded before a single campaign changes.

Measure. Everything compared against that baseline, reported monthly.

Compound. Three-month initial term, then repriced against the growth we produced.

Pricing

Priced after the diagnosis, never before.

Performance marketing is quoted against your media budget on marginal slabs, so the rate falls as you scale and never jumps at a threshold. Landing pages and ad creative are separate line items, quoted with the proposal.

Minimum ₹60,000 monthly media spend to onboard. We price in INR and USD.

Questions

Before you message.

What is the minimum spend to work with you?

₹60,000 per month in media budget. Below that there is not enough data to optimise against, and you would be paying us to guess.

How is the fee structured?

As a percentage of managed spend, on marginal slabs, so your effective rate falls as you scale. Exact figures come with the proposal, because they depend on channel mix and how much build work is involved.

Do you take the ad budget through your account?

Usually not. Media spend sits in your account, on your card, so you own the ad accounts and the historical data. We manage inside them.

How long before results?

Meaningful signal takes three to six weeks depending on spend and conversion volume. Anyone promising a turnaround in week one is guessing on your money.

Tell us what is not working.

A short message is enough to start. We will tell you whether we are the right fit before anyone talks about scope.